Our story began with a single pressed bloom.

NovaFlora Press was founded in 2018 by designers and botanists who wanted to preserve the ephemeral beauty of flowers through archival techniques that also honor modern editorial aesthetics.

Mission

We teach people to turn living flowers into lasting art objects that tell stories. Our workshops combine rigorous preservation science with thoughtful typography and composition, supporting sustainable practices and mindful creativity.

Join a workshop

Our method

Collect

We source seasonal, responsibly grown flowers from partner farms using regenerative practices.

Press

Each bloom undergoes a precise moisture-controlled pressing process lasting 4–6 weeks.

Compose

Students learn layout principles, negative space, and color harmony in every composition.

Team

Elena Voss

Founder & Creative Director

Former book designer who rediscovered her love for plants during a residency in Kyoto.

Dr. Marcus Hale

Botanical Science Lead

PhD in plant conservation with 15 years of experience in herbarium curation.

Lina Moreau

Workshop Instructor

Multidisciplinary artist whose installations merge sculpture and botany.

Theo Rivera

Digital Content Director

Previously led visual storytelling at three international design studios.

Welcome back

Theme

Our story began with a single pressed bloom.

Mission

Our method

Team